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Attorney Website Marketing
| Marketing Services AWC Offers |
Here are just some of the things we can do to market your website on the Internet with our attorney website marketing services:
- Review current website.
- Discuss marketing goals and identify target market.
- Develop Internet marketing plan.
- Make necessary changes to website META tags and indexing information for Search Engine Submission.
- Advise of alternate methods of Internet Advertising.
- Hand place submissions on the top 8 search engines and submit your website to over 400 popular online directories and search engines.
- Keyword research and setup on Pay-Per-Click search engines.
- Guaranteed top ten search engine placement on at least one major search engine (Google, Yahoo, MSN, AOL, Altavista) utilizing approved search keywords.
- Monitor marketing efforts and make necessary changes to achieve marketing goal.
Your website's design and architecture will be search engine optimized (SEO) to extend your online reach and visibility to prospective clients looking for lawyers and legal information on the Internet. We use our expert knowledge and technical experience to recommended law related keywords and phrases that best describe your practice.
- SEO client online properties by first running a simulated Google spider crawl of your website, then sorting all issues spotted.
- Provide high level overviews of your online property
- Perform Site Audits and explain all issues and recommendations which include screenshots of issues found, ease of implementation and the priority in which you should correct the issues.
- Look for the following issues; appended parameters, capitalization, encoding, excessive hash marks, underscores.
- Provide recommendations on Title tags, meta-tags and H1 tags that are either missing, too long, too short or are lacking quality, targeted keywords.
- URL home page confusion, cannonical tags, missing robots.txt files and missing or improperly coded XML Sitemaps are also reported.
- Trained client engineers regarding SEO best practices on-site
- Targeting the keywords that your competitors are using
- Building a solid foundation with your website architecture
- Quality, relevant content writing following SEO best practices
- Link building
- Analytics setup and reporting to show progress
- Competitor analysis
| Additional Marketing Services Offered |
Website Consulting:
We can analyze your site, then offer specific recommendations for changes, as well as general strategic guidance and other tips to advance your Internet marketing goals.
Search Engine Submission:
An Understanding how search engines work takes a full time commitment. With the Internet evolving and growing so rapidly, search engines are constantly modifying the criteria used to evaluate and list web sites. At Attorney Web Creations, we are dedicated to remaining on top of the search engines, constantly researching and discovering new and better ways to effectively market our clients through this service.
Banner/Link Exchange:
We can set up banner and link exchange accounts to help advertise your legal services on other web sites.
Banner Advertising:
Banner ads are an effective way of driving traffic to a website. We can design and implement a banner ad program to meet your marketing goals.
Pay Per Click Search Engines:
Pay per click Search Engines are a cost-effective way to reach targeted customers via search engines. You select the search terms that are relevant to your site, and determine what to pay on a per-click basis for each. The higher you "bid", the higher in the search results your site appears. It's targeted, cost-per-click advertising, and you set the cost per click.
Directories/Yellow Pages:
Online method of listing/advertising you business with different directories. Businesses particularly targeting regionally-based customers would find value in participating in these directories. Services range form a basic listing - name, contact information, and map; to priority listings that include more detailed information, link to company web site and logo placement. Some directories also offer your own company coupons for specials.
Site Traffic Analysis:
We can monitor your website so that we know where your visitors are coming from, what keywords they are using to find you, and where they are going while at your site. We can use this information to design the site better, to find weaknesses in the search engines and directories, and to fine tune your meta tag data to better match the most popular search criteria.
Market Competition Research:
We check out your competition's web sites and Internet marketing plan. When we see interesting concepts or methods that we can use, we bring those to your attention, often with recommendations on how we can do it better. This allows us to be secure in knowing that you not being outclassed by the competition or missing opportunities that they've discovered before us.
Social Media Campaign
We will set you up with Twitter and Facebook accounts and train your staff how to properly blog comment, tweet and make facebook mentions and posts. We can also set you up with an attorney blog.
Contact Attorney Web Creations for further information about all our services and pricing. |
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